Backlink is one of the important parameters of Google’s search engine. Google tries to check the reputation of the website by finding out the backlinks from other websites. Higher the number of links signifies that the more reputed the website is. If the link is coming from a high rank site, it is given more weightage. Thus, if website A has backlink from a site of PR 3 and site B has backlink from a site of PR 6, website B will be ranked higher in the search result. However, it is important to mention here that Google’s page rank depends on many other parameters.
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